Designing at the intersection of business, technology, and human ingenuity to deliver quantifiable change and impact.

Designing at the intersection of business, technology, and human ingenuity to deliver quantifiable change and impact.

Designing at the intersection of business, technology, and human ingenuity to deliver quantifiable change and impact.

Designing at the intersection of business, technology, and human ingenuity to deliver quantifiable change and impact.

About Me

Hi! I am a Service Designer and Design Strategist passionate about solving complex problems and making a positive difference. I design services, products and experiences in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to and directly after my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am a Service and Experience Designer as part of the Business Operations team at Peloton Interactive in London, UK.

In my free time, you will find me reading, playing beach volleyball and crafting and making things. Currently, I am working on several upcycling projects, repurposing various waste materials and objects. 


My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.


My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 


My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.


My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 


My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.


My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 


My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.


My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".

Let's have a virtual coffee! I'd love to find out who you are, the work you do and how I can help you. → Get in touch

Let's have a virtual coffee! I'd love to find out who you are, the work you do and how I can help you.
→ Get in touch

Let's have a virtual coffee! I'd love to find out who you are, the work you do and how I can help you.
→ Get in touch

Let's have a virtual coffee! I'd love to find out who you are, the work you do and how I can help you.
→ Get in touch

Say Hello.
Say Hello.
Say Hello.
Sujeban Susilakanthan
HA2 8UA London
United Kingdom

Sujeban Susilakanthan
HA2 8UA London
United Kingdom
Sujeban Susilakanthan
HA2 8UA London
United Kingdom

© 2020 Sujeban Susilakanthan. All rights reserved. Legal notice. 

© 2020 Sujeban Susilakanthan. All rights reserved. Legal notice. 

© 2020 Sujeban Susilakanthan.
All rights reserved. Legal notice.