Designing at the intersection of business, technology, and human ingenuity to deliver quantifiable change and impact.

Designing at the intersection of business, technology, and human ingenuity to deliver quantifiable change and impact.

Designing at the intersection of business, technology, and human ingenuity to deliver quantifiable change and impact.

Designing at the intersection of business, technology, and human ingenuity to deliver quantifiable change and impact.

Royal College of Art, London, United Kingdom
MA Service Design

Hochschule Düsseldorf, Düsseldorf, Germany
BA Communication Design

Linnaeus University, Kalmar, Sweden
BA Visual Communication 

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 


My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.


My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 

My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.

My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 

My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.

My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".

02 / 2025 - Present
Bosch Energy and Building Solutions | Munich, Germany
Service Designer

03 / 2023 - 07 / 2024
Inchcape Shipping Services | London, United Kingdom
Senior Service Designer (contract)

07 / 2022 - 12 / 2024
Sujeban Susilakanthan Design Limited | London, United Kingdom
Service Designer (Freelance)

10 / 2020 - 06 / 2022 
Peloton Interactive | London, United Kingdom
Service and Experience Designer

11 / 2019 - 09 / 2020
JPMorgan Chase & Co. | London, United Kingdom
Service Designer

06 / 2019 - 09 / 2019
JPMorgan Chase & Co. | London, United Kingdom
Service Design Intern

01 / 2018 - 07 / 2018
MediaCom | Düsseldorf, Germany
Content Creator / Designer

10 / 2016 - 02 / 2018
Too Good To Go | Germany/Sweden
Business Development / B2B Sales

08 / 2015 - 02 / 2018
HelloFresh | West Germany
Direct Sales Representative

11 / 2013 - 12 / 2016
KIM. - Communications Agency | Bochum, Germany
Graphic Designer

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 


My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.


My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 

My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.

My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 

My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.

My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".

Let's have a virtual coffee! I'd love to find out who you are, the work you do and how I can help you. → Get in touch

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 


My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.


My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 

My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.

My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 

My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.

My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".

I hold a Masters degree in Service Design from the Royal College of Art in London, where I expanded my understanding of innovation and design as collaborative work.

Before pursuing my postgraduate studies, I completed a Bachelor degree in Communication Design from the Hochschule Düsseldorf in Düsseldorf, Germany. During my undergraduate years, I also lived, studied, and worked in Sweden.

I began my design career in the advertising and media industry, where I applied my storytelling and creative skills to creative projects and campaigns for renowned brands such as Sky, Allianz, Coca-Cola, Sony PlayStation, and Warner Bros. Alongside my creative journey, I took on various roles in startups to explore my interest in business. While I enjoyed both paths, I found it challenging to combine them successfully. The nature of these roles didn't allow me to adopt a holistic approach to problem-solving, and I realized that I was primarily addressing business problems.

With Service Design, I discovered a way to take a more holistic approach, utilising my creative skills to help people progress, businesses succeed, and the planet thrive.

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 


My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.


My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 

My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.

My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".

About Me

Hi! I am a Service Designer and Design Strategist passionate about problem-solving and making a positive difference. I design services, products and experience in the physical as well as digital realm.

I graduated in MA Service Design from the Royal College of Art in London. This programme helped me to broaden my understanding of innovation and design as collaborative work. Parallel to my postgraduate studies, I had the opportunity to work as a Service Designer at the world's largest investment bank and financial services company in Asset and Wealth Management Operations. Currently, I am looking for a new challenge.

In my free time, you will find me reading, playing beach volleyball and crafting. Currently, I am upcycling empty glass bottles into table lamps. 

My Background

Prior to my postgraduate studies, I graduated in BA Communication Design from the Peter Behrens School of Arts in Düsseldorf, Germany. As part of my undergraduate studies I also lived, studied, worked and traveled for a while in Sweden.

I started my career in design in the advertising and media industry, where I had the opportunity to apply my storytelling and creative skills to projects and campaigns for some of the most popular brands of our time such as Sky, Allianz, Coca Cola, Sony Playstation and Warner Bros. Parallel to my creative journey, I've taken on different roles in startups to pursue my interest in business. While I enjoyed both of these journeys, I haven't really managed to combine them successfully. The nature of these roles didn’t allow me to take a more holistic approach to solve problems. I realised that I was solely solving business problems.

My Approach

With Service Design I found a way to take a more holistic approach to use my creative skills to help people to progress, businesses to succeed and the planet to thrive.

To achieve that, I am following a human-centred approach and the structure of "Discover, Define, Develop and Deliver". However, I look at them as 4 different mindsets and ways of operating rather than phases as I believe that the design process is not as linear as the 'Double-Diamond' suggests. 

I am highly collaborative and I thrive as part of multidisciplinary teams where I can be inspired and inspire others. I balance creativity with an analytical approach, supported by in-depth research to make sure that I am designing the right 'thing', to then design the 'thing' right.
My superpower: Provoking new thinking through "crazy and evil ideas".